Creative Trust is an arts service organization based in Toronto which, as they say, “using collaboration and shared learning to help performing arts companies.” I have worked with the Creative Trust in various capacities in the past, presenting a workshop on social media for their members and collaborating on workshops while I worked at the Toronto Alliance for the Performing Arts.

The Creative Trust has had the same website since its inception many years ago and it was time for a refresh. The focus of the organization is shifting and they wanted to refresh the look of the site as well as provide a section for resources along with a more dynamic blog to keep everyone abreast of events and changes in the sector.

The Team and I worked on creating a new clean and aesthetically pleasing site which would also allow them to update the content on their own (a much needed feature). After a couple of months working together, we were able to launch the new site in January and it has been a great success for all involved.

This past November, on a sunny Saturday, was the unveiling of the Off Bathurst Theatre District in Toronto, a project of the Toronto Alliance for the Performing Arts (TAPA). The project includes the installation of banners all the way up Bathurst Street from King Street West to St. Clair Avenue West. BFdesign was contracted to design the banners to help promote the three theatres involved in the project, the Factory Theatre, Tarragon Theatre and Theatre Passe Muraille. The banners alternate as they progress up the street with every other banner reversing to the back so as you progress up Bathurst, you see both the front and the back.

Pictured above is the Executive Director of TAPA, Jacoba Knaapen along with myself at the unveiling of the banners infront of the Tarragon Theatre.