After 8 years of working on important issues such as the environment and highlighting emerging leaders in Toronto, the Toronto City Summit Alliance recently underwent a rebranding process to become the Greater Toronto CivicAction Alliance.

The project was undertaken by Trajectory (disclosure: my parents run Trajectory) – a branding agency in Toronto. I was contracted to help in the redesign of their website. The resulting design, above, was implemented by another agency. The relaunch was hugely successful and I was happy to be apart of the project!

Tight budgets. Tight timeframes. BF Design tackled the design of the CivicAction website with the kind of design and web savvy that anticipated many of our needs before we even thought to ask. It’s a collaborative approach that makes for great work and delighted clients.

- Jeannette Hanna, Vice President, Trajectory

Creative Trust is an arts service organization based in Toronto which, as they say, “using collaboration and shared learning to help performing arts companies.” I have worked with the Creative Trust in various capacities in the past, presenting a workshop on social media for their members and collaborating on workshops while I worked at the Toronto Alliance for the Performing Arts.

The Creative Trust has had the same website since its inception many years ago and it was time for a refresh. The focus of the organization is shifting and they wanted to refresh the look of the site as well as provide a section for resources along with a more dynamic blog to keep everyone abreast of events and changes in the sector.

The Team and I worked on creating a new clean and aesthetically pleasing site which would also allow them to update the content on their own (a much needed feature). After a couple of months working together, we were able to launch the new site in January and it has been a great success for all involved.