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Category: print

Centre for Social Innovation

CSI Button designCSI Postcards The Centre for Social Innovation is where I spent the first 3 years working from with BFdesign. It's an amazing place for people to gather and share ideas, best practices, network, socialize and work together to make the world a better place overall. In my 3 years there, I had the opportunity to work on a few marketing pieces for them. The booklet in the photo above was designed as an introduction to the philosophy and idea behind the development of the Centre and its incubating projects. Along with the booklet, I created buttons, an ad for a magazine and a series of postcards for their "Agents of Change" marketing campaign.
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Acting Up Stage

The Light in the Piazza poster designBoth Sides Now poster In 2009 I had the pleasure of working with Artistic Producer Mitchell Marcus and Acting Up Stage company to design the marketing material for their upcoming production of The Light in the Piazza. Mitchell and I have worked together before on the Dora Awards and I’ve seen some of the past productions from Acting Up Stage and have always enjoyed the choices the company makes about which musicals they will bring to the stage here in Toronto. The show takes place in Florence and we wanted to create an image that evoked the sensual side of Italy, the old-world, the artistic and breathtaking beauty of the country. The texture for the background was our starting point. Once we had found that, the rest fell into place. I did a quick photo shoot one day to capture Jacquelyn in character to use as part of the imagery (unfortunately there was no budget to fly us all out for a photo shoot on location in Florence). The resulting marketing material turned out to be huge success. Since then, Mitchell and I have collaborated on a variety of projects for Acting Up Stage including creating a company profile video, various fundraiser material and a company profile package for sponsors. It's always a pleasure working with Acting Up Stage.
BFDesign is one of the best things that could have happened to our business. We used to take care of all of our own graphic design in house but it was very time consuming and we weren't getting the results that we wanted. BFDesign creates eye-catching designs for us each and every time and understands our business and how to help us capture the imagination of our audiences. Blair's efficiency and attention to his clients is stellar; working with him is like having a full time design person in-house! Mitchell Marcus, Artistic Producer
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Theatre Passe Muraille

TPM Season Brochure 09-10TPM Logo DesignTPM Web Design09-10 Season Brochure concept cover09-10 Season Poster concept In 2007, Theatre Passe Muraille approached me to design their marketing material for the 07/08 Season. Along with creating a marketing campaign based around the productions being presented, I helped to brand the company as it entered a new era with an entirely new artistic staff. Theatre Passe Muraille translated into English means “theatre beyond walls”, an appropriate title for the type of productions produced by one of the founding theatres of the Toronto theatre scene. I wanted to reflect the movement of the theatre company as it moves forward in the branding. For the 09/10 season, BFdesign was approached to redesign their website and move it onto a CMS system. I created the site using WordPress and styled it according to the look of their season brochure. The site now gives the staff the ability to update the content without relying on an outside party allowing them to save money and time.
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Ontario Nonprofit Network

ONN Conference BrochureEnAbling Ontario email template The Ontario Nonprofit Network is one of the projects which was developed at the Centre for Social Innovation. ONN is described as: The Ontario Nonprofit Network (ONN) is a network of networks that helps to build communication and coordination amongst nonprofit organizations working for the public benefit in Ontario. We support nonprofits to have the information that they need to make their voices heard and their issues addressed. I was asked to create a brand image for the ONN. I wanted to show the interconnectedness of the nonprofit sector in Ontario. The trillium is a well-known symbol within Ontario. As the ONN does a lot of work in regards to government policy, I felt the connection between the trillium in the Government of Ontario logo and the ONN logo was appropriate.
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Dora Mavor Moore Awards

Dora Awards 30th Anniversary poster The annual Dora Mavor Moore Awards celebrate the enormous talent on Toronto stages each year. Produced by the Toronto Alliance for the Performing Arts (TAPA), the awards recognize outstanding achievements in theatre, dance and opera in a variety of categories. It’s similar to the Tony Awards in New York, but on a smaller scale. I’ve been working with the Dora’s since 2000 (this year is my 10 year anniversary with them!). Since my time with them, I have been responsible for producing the multimedia portion of the show – a visual presentation of all the nominees during the award ceremony. Since 2005, I have had the privilege of working with the production team as the Art Director, responsible for creating the printed material and overall look of the branding each year. In 2009, the Dora Awards celebrated their 30th Anniversary. In celebration, TAPA created a limited edition 30th Anniversary poster highlighting some of the most memorable Dora-winning shows from the past 30 years.
Blair Francey is a brilliant designer. He is an absolute pleasure to work with and understands client requirements. His original designs for TAPA and the Dora Mavor Moore Awards have always been delivered on time and on budget, an important factor for many not-for-profit companies. In a highly competitive marketplace Blair's work is exemplary. Jacoba Knaapen , Executive Director, 
Toronto Alliance for the Performing Arts
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